How Hey Coach Works

Hey Coach is a private coaching companion for men. Five modes, each built for a different moment. No accounts. Nothing you say is stored on our servers.

Here's what each mode does, and when to use it.

Check-in

One question a day. A reflection back.

The daily practice mode. Coach asks a single, direct question — the kind that takes 30 seconds to answer honestly, or five minutes if you let it. The reflection it offers back isn't praise or analysis. It's a mirror. Use it in the morning before the day gets loud, or at night when you're taking stock.

Feeling Finder

You know something is off. You don't know what to call it.

A guided process that moves you from vague to specific. Coach asks a sequence of questions that narrows from "something feels wrong" to a precise name for what's actually present. Most men work with a vocabulary of about a dozen emotions. Feeling Finder helps you get more specific than "fine" or "frustrated."

Draft

You need to say something. You can't find the words.

For the message you need to send but haven't been able to write. You tell Coach what happened, what you want to say, and what you're worried about getting wrong. Coach helps you find language that's accurate without being either shut-down or explosive. It works for hard conversations with a partner, a colleague, a parent, a friend.

Mirror

Something happened. You need to understand it.

A multi-turn reflective conversation. You say what happened. Coach asks what's underneath. You find the thread. This is the mode for the thing that's still sitting with you — the one you can't put down. Mirror doesn't resolve it for you. It helps you get to the bottom of it.

Grow

You're working on a pattern over time.

For the longer arc — the thing you keep running into, the way you keep reacting, the dynamic you want to change. It's built for between-sessions work if you're in coaching or therapy, with an opening prompt designed to prepare you for your next session. At the end of a Mirror or Grow session, you can send a summary to your coach so they walk in knowing what surfaced.

Privacy

No accounts. No analytics. No conversation data stored on our servers. Your words are processed in real time and not saved. This isn't a feature — it's a design requirement. The practice only works if it's honest, and honesty requires that what you say stays with you.

Pricing

Free to download. A subscription is $2.99/mo, billed monthly, after a 14-day free trial. No credit card required to start.